Friday, August 7, 2015

Stop, Dodge and Roll ... Down Woodward Avenue

Dodge Dominates 2015 Woodward Dream Cruise with Grudge-style Match Drag Racing, Hellcat Horsepower, Live Music and Celebrity Guests
  • Dodge kicks off the 2015 Woodward Dream Cruise festivities on Wed., Aug. 12, when ROADKILL Nights "Powered by Dodge" takes over the new custom-built, 1/8-mile drag strip at the Pontiac Silverdome from 4 p.m. to 10 p.m.
  • Grab your racing helmet: enthusiasts can race one another in their personal cars in an old-school grudge-style drag race
  • Feature race of the night pits Richard Rawlings of Gas Monkey Garage and his custom 1967 Dodge Dart, powered by 707-horsepower Dodge SRT Hellcat powertrain, versus David Freiberger of ROADKILL and his “General Mayhem” 1968 Dodge Charger, also upfitted with the 707-horsepower Dodge SRT Hellcat powertrain
  • TEN: The Enthusiast Network will give away a Hellcat engine. All Dodge owners who drag race their Dodge at ROADKILL Nights on Aug. 12, 2015, are eligible to win. The 6.2-liter supercharged HEMI Hellcat engine produces an unprecedented 707 horsepower and 650 lb.-ft. of torque, making it Dodge’s most powerful V-8 ever
  • More than 150 cars will be on display at the Show and Shine car show with 50 slots reserved for Dodge models
  • Dodge brand has a full slate of fun during the Dream Cruise at the southwest corner of Woodward Avenue and 13 Mile Road
    • Dodge Rock City starts the party Aug. 13 with Viper Owners Night from 6-9 p.m.
    • Dodge Night is Friday night, Aug. 14, when Dodge Charger and Challenger owners and Scat pack Forum members gather for a car show and get together from 6-9 p.m.
    • Saturday, Aug. 15, during the Woodward Dream Cruise, Dodge will have thrill rides in Dodge Vipers, Dodge Challenger SRT and Dodge Charger SRT Hellcats, appearances from the hosts of ROADKILL, special appearances from WRIF on-air personalisties, a live rock band, games and giveaways, including Woodward Dream Cruise exclusive Dodge T-shirts and stickers
August 6, 2015 , Auburn Hills, Mich. - Dodge rocks the Woodward Avenue Dream Cruise again in 2015 with four days of family-friendly activities for performance car enthusiasts.

“The Woodward Dream Cruise is a celebration of performance car culture, and Dodge is proud to be at the heart of a gathering of like-minded people who have a passion for cars and a passion for performance,” said Tim Kuniskis – President and CEO Dodge Brand, FCA US. “This is the second year in a row Dodge is pulling out all the stops for the Cruise, and if you thought last year was big, this year is going to be absolutely a ‘can’t miss’ event.”

ROADKILL Nights “Powered by Dodge” kicks off the activities at the Pontiac Silverdome on Wed., Aug. 12, starting at 4 p.m. ROADKILL Nights is a free, pop-up car festival featuring flashlight drag races and a Show and Shine vehicle display.
  • Racing enthusiasts will have the opportunity to grab their helmet and race one another in their own cars in a grudge-style drag race along a custom-built 1/8-mile track. Drag races are open to the public, first come, first served, and racers must pre-register. ROADKILL will run as many races as possible between 5 and 9 p.m. No limit to the number of runs or number of cars; the only limit is time
  • More than 150 car enthusiasts can show off their own vehicles in the Show and Shine vehicle display area. Show space is limited to the first 150 vehicle owners who register with ROADKILL Nights at Fifty spaces are reserved for Dodge models only
  • The feature drag race at ROADKILL Nights will be a grudge match between Richard Rawlings of Gas Monkey Garage and David Freiberger of ROADKILL
    • Rawlings will be racing his custom-built 1967 Dodge Dart that’s powered by a 707-horsepower Dodge Hellcat powertrain
    • Freiberger will be racing “General Mayhem,” a ROADKILL-built 1968 Dodge Charger powered by a Dodge Hellcat powertrain
  • TEN: The Enthusiast Network will give away a Hellcat engine. All Dodge owners who drag race their Dodge at ROADKILL Nights on Aug. 12, 2015, are eligible to win. The 6.2-liter supercharged HEMI Hellcat engine produces an unprecedented 707 horsepower and 650 lb.-ft. of torque, making it Dodge’s most powerful V-8 ever
  • The grudge-style drag race and cruise-in festival also includes Dodge Thrill Rides with a pro-driver on a closed course, live music, food trucks, free T-shirts and a vendor area

Dodge Rock City moves to the southwest corner of 13 Mile and Woodward Ave. in Royal Oak, Mich., on Thurs., Aug. 13 when some 120 members of the Motor City Viper Club take over the Dodge space from 6-9 p.m.  Approximately 50 Dodge Vipers are expected to slither down Woodward Avenue to the car show.

Fri., Aug. 14 is Dodge Owners night with more than 100 Dodge Chargers, Challenger and LX body owners and Scat Pack Forum members displaying their rides from 6-9 p.m. at the Dodge display at the southwest corner of 13 Mile Road and Woodward Avenue.

Sat., Aug. 15 sees Dodge rock the Woodward Dream Cruise with a full day of activities for the whole family from 9 a.m. until 9 p.m.

This year, Dodge Rock City at 13 Mile and Woodward includes:
  • Check out the new Dodge and SRT performance vehicles, including the new 2016 Dodge Viper ACR, the fastest street-legal Viper track car ever, as well as the 707-horsepower Dodge Charger SRT Hellcat and Dodge Challenger SRT Hellcat vehicles -- the fastest and most powerful sedan and muscle cars ever. In addition, select vehicles from the Dodge lineup will be on display, including the new Charger and Challenger Scat Packs, Dart GT, Durango and Journey Crossroad
  • Take a ride in a Dodge Challenger and Charger Hellcat and Dodge Viper in the Drag-n-Drift thrill rides with a professional driver on a closed course
  • Get behind the wheel of the Dodge Challenger simulator where you can test your track time and try to beat other competitors
  • Live band Rockstar performs three sets at 11 a.m., 1 p.m. and 3 p.m.
  • Play games and win free stuff, including exclusive Woodward Dream Cruise Special-edition Dodge SRT Hellcat and Viper T-shirts or get a temporary airbrushed tattoo
  • Pick up some Dodge- and SRT-branded merchandise
  • Special appearances by WRIF on-air personalities Friday and Saturday, including the WRIF Rock Girl. WRIF is handing out WRIF swag and chatting about Dodge Rock City all day Saturday
  • Get some relief from the heat at the Dodge “Cool Zone” misting station
  • David Freiburger and Mike Finnegan, hosts of ROADKILL, will be at the Dodge display Friday night and throughout the day Saturday, as well as cruising Woodward
  • ROADKILL hosts will recreate the Dodge Viper/Challenger/Charger Tug of War three times at 11:45 a.m., 1:45 p.m. and 3:45 p.m.

All events are free, but pre-registration is required for ROADKILL Nights drag race and car show on Aug. 12. To register, enthusiasts can visit  to reserve free tickets.

About Dodge Brand
The Dodge brand is America’s mainstream performance brand. With the purification of the brand and consolidation with SRT, Dodge is getting back to its performance roots with every single model it offers. The Dodge and SRT brands offer a complete lineup of performance vehicles that stand out within their own segments. Dodge is the “mainstream performance” brand and SRT is positioned as the “ultimate performance” halo of the Dodge brand, together creating a complete and balanced performance brand with one vision and one voice.

From muscle cars to compact cars, minivans, crossovers and full-size SUVs, the Dodge brand’s full lineup of 2015 models deliver best-in-class horsepower, class-exclusive technology, unmatched capability and a slew of cool features, such as LED headlamps, Dodge signature racetrack tail lamps, dual exhaust, 8.4-inch touchscreen infotainment centers and 7-inch thin-film transistor (TFT) customizable gauge clusters, to name a few. For the 2015 model year, customers will be able to drive the new 2015 Dodge Charger and Challenger, as well as the Dodge Challenger SRT Hellcat and Charger SRT Hellcat. The Dodge brand lineup also includes the 2015 Dodge Dart, Durango, Grand Caravan and Journey, including the new Crossroad model, and its flagship, the Dodge Viper.