Thursday, July 8, 2021

What the Fratzog?

You might have seen the Fratzog logo today at the Dodge EV press conference and wondered what the hell it was. Here's a little history on the badge we believe will be the logo for the electrified dodge brand.

Fratzog was the name of the emblem used by Chryslers Corporation Dodge Division from September 1962 though 1976. It was composed of three arrowhead shapes forming a 3-pointed star. When Dodge stylists designed it in the early 1960s, they had to have a name for it, and one of the designers came up with the meaningless name 'Fratzog', which ultimately stuck.

As the Dodge Division's logo, Fratzog was incorporated in various badges and emblems on Dodge vehicles. It was also integrated into the design of such parts as steering wheel center hubs and road wheel covers.